Tuesday, November 14, 2006

ode to mrs s

Think about this one next time you go to Truworths/Edgars/etc.

What is the average space devoted to men's clothing in relation to women's. The men's department is so small that you only have to blink and you will miss it.

Then, I hear some men complain that the chain stores put out the same clothes season after season.

I am starting to believe that it has not been designed like this by chance. There is a reason for all this!

Let me explain myself by painting a picture of what it would be like if the roles were switched.

Your hubby comes home exhausted after a days shopping.
"Why all the choices!" he exclaims
"Who knew there could be so many different plaid shirts!"he sighs, he drinks all night and gets hopelessly drunk.

All the choices, they could never be able to handle it.

A woman can walk into a store and scan the racks. Like a skilled hunter, she can sort the whole store's outfits into categories.

1.Suitable colour
2.Great fit
3.Cute/fun/seriuos/sexy/or....hee hee

Within minutes she has honed in on her perfect match, and not just the outfit. She has also managed to find the perfect accessories. She will not be distracted by the sea of 'wrong' outfits.

Imagine the poor male species trying to do this! I can't.

And the whole "why do we get the same outfits each season?"

Think about it. How many times do you have to wear your new outfit, before they notice it's new? It is practically a year old, and then only will your lovey exclaim: "Gee babe, is that new?"
"Uh...yes babe, I got it a year ago..."

So the mastermind behind store planning KNOWS this. She has figured out that they don't have to spend lots of money on keeping stock fresh. THE MEN WON"T EVEN KNOW

Brilliant, aint it.

My hat goes off to you mrs store-designer, where ever you may be...

And don't worry, your secret is safe with me!

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